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Birmingham Post
Birmingham Post
Business
Phil Winter

Rofin-Sinar rebrands to Luxinar as it marks new chapter of growth

East Yorkshire laser firm Rofin-Sinar has rebranded as Luxinar, marking a new chapter in the company’s 20-year history.

The business, which manufactures carbon dioxide lasers used for industrial cutting, welding, drilling and marking, hopes to build on its strong growth in recent years.

Rofin-Sinar announced last year its sales passed the £30m in 2017, as profits also rose from £6.1m to £7.4m.

It has now rebranded itself to become Luxinar, and has unveiled a fresh new look to accompany the move.

Klaus Leitner, managing director, said: “This is a really exciting time for our company as we move into our next chapter, building on our proud heritage to drive further innovation in the laser industry as a proudly independent business.

“While our name has changed, the core of our business remains the same. Our products are some of the most technologically sophisticated in the world, and they exist because of the people at the heart of Luxinar.

The Hessle-based business manufactures industry lasers for use in a variety of sectors (jellerby)

“With that foundation, we are continuing to pioneer cutting-edge laser technology, helping our customers across the world to sharpen their competitive edge.”

The company’s rebrand came into effect on June 25.

The move will allow Luxinar to further strengthen its portfolio of market-leading lasers, as well as maintain the company’s growth which has gone from strength to strength in recent years.

Continuing to operate from its purpose-built manufacturing facility at Hessle’s Bridgehead Business Park, Luxinar employs more than 180 people – both in the UK and overseas.

It also has operations in China, South Korea, Germany, Italy and the USA.

Rofin-Sinar was originally founded in 1998. Today, its lasers are used in the automotive, aerospace, packing and electronics industries.

Despite allocating almost 10 per cent of the company’s revenue to research and development, the firm has continued its expansion in recent months.

In June last year, it unveiled its new China office in Shanghai.

“New products continue to be developed for both existing and developing markets, as the company continues to drive forward its initiatives in lean manufacturing,” the business said when releasing its accounts for 2017.

Turnover in the company’s European markets soared to £22.5m in 2017 – up from £17.8m.

Rofin-Sinar also performed well in the eastern market, with revenue in Asia rising to £6.7m.

To find out more about Luxinar, visit www.luxinar.com.

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