The Houston Rockets announced a multi-year partnership with Socios.com, described by the team as a direct-to-consumer platform which leverages blockchain technology to provide the many of the world’s leading sporting organizations with tools to engage with global fans.
“Creating innovative engagement opportunities for our global fanbase is a priority for the Rockets,” said Gretchen Sheirr, president of business operations with the Rockets. “Socios.com’s unique approach is exciting for sports fans around the world.”
Houston’s deal with socios.com follows a jersey patch sponsorship agreement with Credit Karma Money. Both were finalized within weeks of Sheirr taking over the leading position on the business side of the organization, where she is effectively replacing former CEO Tad Brown.
“Another massive global sporting brand has joined the Socios.com roster” said CEO Alexandre Dreyfus. “The Rockets are committed to creating amazing engagement opportunities for their fans around the world, and we’re excited by the big potential this partnership offers.”
Financial terms of the partnership were not disclosed.
The Rockets have landed on planet @socios. We are proud to announce a multi-year partnership with https://t.co/tErlTcMoeI. The world’s first fan influence & engagement app. pic.twitter.com/MLwpJxm7Up
— Houston Rockets (@HoustonRockets) August 17, 2021
As an official partner of the Rockets, Socios.com will be integrated into signage at Toyota Center and will have a heavy presence on the Rockets’ social media accounts, according to the team. This includes a regular spot as the presenting partner of Rockets Fan Art Friday.
The Rockets join Socios.com’s contingent of major sporting organizations across the globe, which includes soccer, Formula 1, mixed martial arts, esports, and cricket, according to the team. Socios.com says it plans to continue targeting more involvement with leading sports properties in the United States, Europe, Asia, and South America.
