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Manchester Evening News
Manchester Evening News
Entertainment
Jessica Sansome

Rochelle Humes says 'it's not picture-perfect' after showing how daughter follows in her footsteps

Rochelle Humes has told fans that it's not always 'picture perfect' as she gave an insight into her busy day as a businesswoman and a mum. The This Morning star is known for her singing and presenting career but behind the scenes, she's a business founder and owner.

As well as running her own talent agency, The RH Group, to which her husband Marvin has recently signed up, Rochelle also has her own skin and hair product brand, My Little CoCo which she launched in 2020 and promised to "develop and create multi-purpose, extra gentle products that the whole family love".

And the 34-year-old has recently been celebrating as after being available in Boots since its launch, My Little CoCo can now be found in Asda, Waitrose and John Lewis stores and on Ocado.

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Since then, it appears things have been in full swing as Rochelle proved with her latest selfies. The mum-of-three looked beautifully fresh-faced as she posed for the camera in a white linen shirt. And her short dark locks had become slightly more unruly as she pushed them back into a quiff.

"I just turned the selfie camera around to have a check before my last zoom…" she typed alongside the images to her 2.2 million followers. "Real talk, because life running a business really is NOT always picture-perfect. This week has already been week’ing and it’s only Tuesday."

She added: "Behind the scenes, the hustle is hustling, fueled by hard work and lots of matcha. Need to transform to celebrate my girls massive achievement. Coming for you @vanessakingori."

Hubby Marvin, famed for being a quarter of boyband JLS, was among the first to respond to the post and he showed his support for his wife. "Keep going my love..you’re a beast CEO..you’ve got this," he wrote to which she replied: "GOAT Husband."

Rochelle shared an honest post (Rochelle Humes Instagram)

And her fans and followers were being equally as supportive. @slbhair_x said: "You still look incredible." @_curiouschild commented: "You definitely work hard Rochelle but then you know how to play hard as well. Perfect balance." @princeskyezeus12 replied: "Luv the not so perfect look lol."

@sumartphotography posted: "Boss mama, your smashing it. Inspirational @rochellehumes." @be.autyqueen398 typed: "Beautiful as always , ur such a boss chick." @mish_mia_mixx added: "Good on you girl! Embracing natural beauty. It's the way to go with life. Keep the photo as a memo. Can't get realer than that but just being yourself."

It comes after Rochelle showed that her eldest daughter is clearly raking inspiration from her mum and looks set to follow in her footsteps. Alaia-Mai, 10, headed to work with her mum and was fully involved in some of the goings-on behind the scenes at My Little CoCo.

She took a picture of her ravelling in the car alongside her to the office to which Rochelle said: "My 10 year old looking 20," before adding: "Alaia is head of content today and she's told me that I'm filming a 'come to work with me'. She's already had me at it before I've even got to work..."

Once at the office, Rochelle shared another snap of Alaia hard at work. "In her own NPD meeting... She's her Mama's girl. Alaia is 10 and developing her own range under @mylittlcoco. She's literally living her best live.

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