On Monday morning, Roc Nation Sports officially announced the signing of Lonzo, LiAngelo and LaMelo Ball. The family reportedly chose to sign with the Jay-Z-founded agency in late April. Though it wasn’t confirmed, LaVar Ball’s slew of comments in the aftermath seemed to provide all the confirmation needed.
The Ball family has bounced from agency to agency in recent years. After Lonzo parted ways with Harrison Gaines, the family signed with Creative Artists Agency and were reportedly represented by Leon Rose, former agent of LeBron James. Rose’s appointment as president of the New York Knicks paved the way for the family to depart once again.
While LaVar admitted to considering signing with Klutch Sports, the family ultimately made the move to join Roc Nation Sports. Raymond Brothers will also reportedly represent the family.
Brothers will have some important hurdles and decisions to navigate in the coming months. LaMelo is set to be one of the top picks in the 2020 NBA Draft. Lonzo, meanwhile, can begin negotiating a contract extension with the Pelicans in the off-season.
