Robert DeNiro enjoyed “sitting back and watching the dough roll in” for his latest acting venture.
The A list star swapped Hollywood for Bolton to team up with Warburton’s in an advert which gives a nod to his role as Tommy DeVito in 1990 hit, GoodFellas.
The ad sees De Niro and his “New York associates” heading over from the Big Apple to confront Jonathan Warburton after hearing about the new bagels.
De Niro hatches a plan to take over the company by slapping labels reading “GoodBagels” on all of the packaging.
“Once we’ve taken care of the competition all we’ve got to do is sit back and watch the dough roll in,” he says before declaring: “You’re looking at the new boss of Bolton.”
Speaking about his involvement with the new From Our Family To Yours campaign, he said it was “great fun”.
“It was a pleasure to fly to the UK to film this ad with the Warburtons family, and star alongside Jonathan,” he said.
“Getting into the bagel business has been great fun, and I hope everyone enjoys the final cut.”
Jonathan Warburton, Chairman of Warburtons, said: “As an iconic New Yorker, Robert De Niro knows his way around a bagel so it’s great to have his seal of approval.
“We’ve spent months perfecting the recipe and process to ensure we delight families up and down the country with the best thing since sliced bread!”
The Bolton-based bakery has previously teamed up with Peter Kay, The Muppets and Sylvester Stallone.
From Our Family To Yours marks the launch of Warburtons new bagels, which are available in Cinnamon & Raisin and Plain.
