Robbie Williams has unveiled a new plaque in Camden Town to mark the release of his latest single Spies.
The sign has been installed beside the iconic Camden Lock Bridge in north London and pays playful tribute to his return to the genre that defined an era.
The plaque reads: “Robbie Williams recovered from a severe case of ‘long 90s’ and returned to the home of BRITPOP with the album he always wanted to make.”
The singer shared a photo of the plaque on Instagram on Friday to celebrate the moment with fans, writing: “TAKE PLAQUE #BRITPOP” a play on Take That, the band he found fame with.
He also went on to promote his new single, which was co-written with long-time collaborators Karl Brazil and Owen Parker. The second single from BRITPOP, which is set to be released on October 10.
This isn’t the first time Williams has marked key moments in Britpop history with tongue-in-cheek tributes across London.
Earlier this month, he unveiled a blue plaque on Berwick Street in Soho, paying tribute to his former Britpop rivals Oasis, hours before the band’s anticipated return to the stage on July 4.
Berwick Street was also the same location featured on the cover of Oasis’s 1995 album What’s the Story) Morning Glory?
That plaque read: “Robbie Williams – heard it, saw it, loved it, lived it, wanted it and snorted it… That’s The Story.”
Williams tagged Oasis in the post and captioned it: “GOOD LUCK TONIGHT LADS.”
He also recreated the Morning Glory album artwork, donning the same red tracksuit he wore at Glastonbury in 1995 when he famously partied with the band during the height of the Britpop movement.
Last month, Williams installed a separate blue plaque at Glastonbury 2025 to mark 30 years since his first visit to the festival.
The surprise appearance sparked rumours he would be performing this year - speculation he quickly shut down, confirming: “I’m not performing.”
Reflecting on the Britpop rivalry, Williams previously commented on sharing tour schedules with Oasis amid their reunion hype.
He told NME: “I don’t think anyone could compete with that – including Taylor Swift, who’s the biggest artist on this planet. So no, it’s not a competition, even though it bloody is.”
