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Daily Mirror
Daily Mirror
Saska Rowlands

Robbie Williams to create energy drink brand as shoppers strip shelves of Prime Hydration

Robbie Williams is poised to jump on the energy drink bandwagon with his own brand of products.

Some Aldi supermarkets saw long queues this week as shoppers clamoured to buy bottles of Prime Hydration, a drink created by YouTubers KSI and Logan Paul.

And patent ­applications filed last month show Robbie – who reportedly used to drink 20 cans of Red Bull a day – applied to trademark a selection of his own energy drink products.

His bid included a “powdered nutritional supplement energy drink mix”, “electrolyte drinks for medicinal purposes” and “medicated mineral drinks”.

The venture could be a huge money-spinner for the former Take That star, 48, who is already worth around £200million.

A source said: “The success of Prime hasn’t gone unnoticed by other showbiz folk.

“Drinks are big business, especially when they can go viral on the internet.”

People have been getting in long queues to buy the Prime drink at Aldi (North News & Pictures Ltd)

Robbie’s drinks range would appear under the label Rude Pump – a nod to the singer’s 2006 album Rudebox.

The patent application lodged with the Intellectual Property Office will remain in place for 10 years if it is approved.

He has similar cover in place for gym gear and diet drinks.

Robbie has spoken openly in the past about his struggle with drugs and compulsive behaviour around energy drinks and food.

There has been a craze around YouTuber KSI and Logan Paul's Prime drink (Prime)

Meanwhile, his wife, the model and Loose Women panelist Ayda Field, revealed in November the couple’s sex life had run out of energy due to the demands of their four young children.

She said: “I might as well make the bed like a ping pong table and we could just play every now and then. And stray off into other corners to sleep.”

Other stars to launch their own energy drinks include Hollywood actor Dwayne ‘The Rock’ Johnson and rapper 50 Cent.

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