Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Wales Online
Wales Online
Lily Ford, PA & Will Maule

Robbie Williams becomes new voice of Felix the cat in pet food advert

The cat is out of the bag as Robbie Williams will star as the voice of Felix, the feline behind the cat food brand, in a newly recorded song.

The 48-year-old pop star sings It’s Great To Be A Cat, a tune set to feature in new Felix adverts. Williams, who found fame with hit boyband Take That before embarking on a successful solo career, said his involvement with pet care business Purina has partly been inspired by having “many feline friends over the years”.

“I’ve been a long-time fan of cats,” he said. “After studying their fascinating behaviour, I can confidently say, It’s Great To Be A Cat.” He wrote and created the track, available at, and also appears in a short film alongside an animated Felix, premiering on Wednesday at 5pm.

“I’m so excited to be launching our latest It’s Great To Be A Cat campaign with Robbie Williams,” senior brand manager at Purina UK & Ireland Rebecca Marshall said.

“The two truly are the pURRfect match and the new track is one that will definitely get everyone in a playful mood.”

For more stories from where you live, visit InYourArea.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.