WASHINGTON _ Republicans are trying again to reach out to Latinos, announcing a new social media campaign Tuesday geared toward those voters.
"We are expanding our efforts in social media to generate greater conversation and understanding of what the Republican Party stands for," Republican National Committee Chairman Reince Priebus said in a statement.
Republicans have struggled to connect with Latino voters, and presidential nominee Donald Trump's harsh rhetoric about Mexicans and his promise to build a wall separating the U.S. and Mexico have not helped the party bridge the gap. The GOP's director of Hispanic media resigned in June.
Hillary Clinton holds a 46-point lead over Trump among Latino voters in a poll from Fox News Latino conducted last week. Polls in swing-state Florida have Trump losing to Clinton as the state's number of minority voters has increased.
According to the RNC, the new social campaign will feature its director of Hispanic communications discussing national security. The social campaign will cover a variety of issues including education, taxes and immigration.
