River Island shoppers were impressed after spotting its "cute" £32 bags online.
The high street favourite has built an army of loyal fans on social media, keen to catch a glimpse of all the latest product launches and stock they can expect to find in stores.
To its main Instagram page, River Island posted a photo of its quilted towelling shoulder bag which features gold tone metal hardware, a chain strap and River Island branding. The bag costs £32 and is available in pink and blue.
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Captioning the image, the retailer wrote: "Right on hue".
The bags proved a hit among River Island's 2.4million followers, with the photo racking up more than 1,200 likes in the first hour it was uploaded to the hit social media platform.
Shoppers shared their thoughts in the comments section.
Rhianna said: "OMG I am in love with these."
Petra said: "Cute."
Zahra said: "love it."
Carly commented: "Oh these are cute."
Mary said: "They’re so cute."
Laura said: "Woooowww."
Sean Paige commented: "Omg these bags" with a string of heart eye emojis.
Elise added: "Omg adore."
You can buy the bags from River Island's website by clicking here.
