River Island shoppers were besotted after spotting a "stunning" dress they said is "well worth the money".
Non-essential retail stores finally reopened after months of lockdown restrictions introduced in a bid to curb the spread of coronavirus, meaning shoppers can once again visit their favourite stores.
Brands still ensure potential customers are kept in the loop on stock and product launches via social media, though.
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River Island caused a stir after sharing a photo of a cream floral shirt dress to its 2.4m Instagram followers.
The mini dress, which costs £75, features long sleeves with a pom pom trim, a floral print and is finished with an organza layer.
Captioning the image, which was originally shared by shopper Louise Cooney, River Island penned: "How we feel about bank holiday Mondays" and added a heart-eye emoji.
The dress proved a hit online, racking up more than 4,100 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
Rhianna said: "Wishing I had this dress."
Tink said: "Stunning."
Skeena commented: "So fresh."
Kira said: "Wow, so detailed."
Laura said: "This dress is amazing."
Lina commented: "Love it."
Hayley said: "OK, that dress is everything."
Claire added: "Yes so flattering on I thought it was dear but well worth money."
You can purchase the dress from River Island by clicking here.
