River Island shoppers were besotted after spotting a "lovely" lilac gingham swimsuit online.
The high street favourite ensures shoppers are kept in the loop on new stock and product launches via social media, recently causing a stir with the unveiling of its new gingham swimming costume.
With warmer weather finally making an appearance and a summer of potential normality on the horizon, many people may be looking to plan their outfits for a staycation or beach getaway.
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River Island's purple structured gingham swimsuit costs £40 and features an all-over gingham print, adjustable straps and a belted clip back fastening. You can buy it in sizes 6-18 by clicking here.
The retailer revealed the "cute" suit to its 2.4million Instagram followers and said: "Just add sunshine".
The swimsuit proved a hit online, pulling in more than 5,300 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
Albertine posted a heart eye emoji and said: "This swimsuit is just too much".
Virna said: "Such a lovely swimsuit! I love both gingham and this shade of blue."
Lauren said: "Love this."
Giulia commented: "Wooooow."
Courtney said: "love this."
Jillian said: "this is lovely".
Caroline added: "this is cute".
You can purchase the swimsuit from River Island's website by clicking here.
