Fashion designers are making sure that they stay relevant to the changing times with thought-provoking campaigns that often question our beliefs and sensitize us toward things. One such beautiful campaign shot by revered photographer Bikramjit Bose is for designer Ritu Kumar.
The campaign features a photo essay on women from the four distinct regions of India who carry with themselves unapologetic beauty and pay homage to their cultural diversities.
India is known as a glorious melting pot of people, cultures, and beliefs. Diversity and equality are fundamental to our founding principles. Our ethos and strength are shaped by our differences.
When force and prejudice try and create schism in the fabric of our society, it is upon us to stand by what we believe. It is in this vein that Ritu Kumar continues its ‘Equally Beautiful’ campaign.
“Our artisans follow different faiths and come from different races. Plurality is ingrained in the DNA of Ritu Kumar the brand. We support all our craftspeople irrespective of colour, creed, or culture,” said designer Ritu Kumar.
Take a look at the beautiful imagery and tell us what do you guys think of it.
