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The Guardian - UK
The Guardian - UK
Business

Rising Star 2014: Robin Smith

Name: Robin Smith
Business: Carr & Co Solicitors
Job title: Receptionist
Website: www.carrandcosolicitors.com

Robin pointed out that we weren’t getting the best value for money from our advertising and not engaging with our clients effectively on social media. In the last 12 months he has turned this around with a 40% increase in web activity. We have increased our Twitter followers and activity on Facebook and we have had numerous articles published in the local press at no cost to the practice.

A yell.com advertisement that was rating poorly and contained inaccurate information is now getting five star reviews from clients. He monitors and reviews to ensure that our website and social media remain current. He is now working on a networking event to celebrate the practice’s 30th year in business as well as preparing articles for a legal magazine, of which we are to be guest editors. Our profile, and consequently our turnover, have increased as a direct result of his efforts and he still manages to answer the phone.

Nominated by Sharon Smith, senior partner at Carr & Co Solicitors.

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