He earns an estimated £120,000 a week and lives in a £5m mansion, but instead of passing the summer on a far-flung beach, Manchester United footballer Rio Ferdinand spent some of his time at a caravan park in north Wales.
The millionaire sports star, his partner Rebecca Ellison and their two young sons joined other families "staycationing" at the Presthaven Sands park in Prestatyn, run by Haven Holidays.
The company's website describes a stay at the park as an "All-action adventure" and says a typical day "could include coffee and scrambled eggs in the Café Bar. A Wake & Shake family session. An energetic hour at the pool and SplashZone. Dinner at Mash & Barrel. Disco then relax."
It adds: "For those wanting a beach holiday – and a bit of peace and quiet – explore seven miles of sandy coastline right on your doorstep. With so much to do, it will be hard to leave."
Pictures of Ferdinand taken by fellow holidaymakers show him enjoying a circuit on the go-karts with one of his sons.
According to the Sun, the England defender spent around £400 on a "prestige" caravan, which is larger than normal and "comes with extras like a microwave and DVD player". Unlike the cheaper models the caravans also have heating in the bedrooms and bathrooms, which could have proved useful during this year's not-so-great British summer.
A spokeswoman for Haven Holidays said the break had been booked "primarily for his family", but was unable to confirm if Ferdinand had actually slept in the caravan. However, she said other celebrities had also been staycationing with the firm this year. Actor Robert Lindsay had been camping on a park in Cornwall, while Jeff Brazier, the former partner of Jade Goody, and their children had stayed at another caravan park.
"The figures vary from park to park, but we're 15% ahead for visitors this year. And it's not just people hiring caravans, we have seen an increase in sales this year too," she says.
It's the type of break that is unlikely to make it into the pages of Ferdinand's online lifestyle magazine, #5, but the footballer has previously spoken about how he eschews the kind of flash lifestyle most people associate with his sport.
Earlier this year he told the Sun: "I'm not in nightclubs every night, that's for sure. I spend a lot of time looking after my two boys Lorenz and Tate, who was only born in August. I also spend a lot of time listening to music and watching Corrie and EastEnders. That's all I do."
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