Richard Masters has played down any suggestion there is a vendetta against Newcastle United after their takeover was finally approved last month.
The Premier League supremo was asked the question on the back of an internal row between clubs over a ban on related party transactions, which could cost Newcastle sponsorship deals moving forward.
United's takeover, with Saudi Arabia's PIF now at the wheel, could see the club compete with the big six again.
When asked by the BBC about rival clubs trying to halt lucrative Middle East sponsorship deals, Masters said: "I don’t believe that.
"The Premier League ensure rules are applicable and aimed to everyone.
"We haven’t brought in rules yet, we have accepted recommendations.
"We are working on rules over the next couple of weeks once they have been tested internally and externally and voted on by clubs."
Masters was also asked about the European Super League breakaway which could have seen clubs like Spurs and Man United, who have complained about anti-competition potential caused by Newcastle's takeover, pocket huge sums.
Masters said: "The clubs were not trying to break away from the Premier League.
"The European Super League was totally wrong.
"I think we can find unity and when the pandemic is through and the aftershocks are felt we can get our community back together and I feel that healing process has already started."
