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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Revolutionary change for Woman's Own

Woman's Own is to be revived with a £2m facelift by its owners, IPC Media. The relaunched magazine will be on sale, with a price rise from 78p to 85p, from next Tuesday. Aimed at the over 35-year-olds, Woman's Own is undergoing a revolutionary revamp in order to compete with newer magazines such as Love It! and Best, which outsells it by more than 5,000 copies. Woman's Own posted a circulation of 346,360 in the last ABC report, a 13% decrease. (Via Mad.co.uk)

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