Ever since last week's debate about the successful grip of PR (see here and here) I've been having revisionist thoughts. I aired them yesterday in my London Evening Standard column yesterday.
I was particularly impressed by a study conducted by Metrica, a media analysis and evaluation company, that showed the growing effectiveness of PR in spite of its practitioners operating within an increasingly fractured media landscape. At first glance, this looks very worrying indeed. At second glance, however, it may be altogether less worrying than we think.
To that end, I plan to come back next week to some details from the Metrica study in order to stimulate debate about the divide between so-called "pure journalism" and the subtlety of modern PR.
