Consumer goods retailers and producers received advice on how to launch their businesses overseas at a Guardian seminar in London on Thursday.
Tim Westwell, co-founder of Pukka Herbs, Laurence Llewelyn-Bowen, founder of The House of Laurence and Rob Forkan, co-founder of Gandys Flip Flops were among the speakers at the Guardian Trade Boost retail event.
The seminar, sponsored by UPS in association with UKTI, aimed to help equip small businesses with the knowledge and skills to boost their exports and to better position their brand globally. Entrepreneurs shared their stories of launching into new countries and what they had learned along the way. How to build brand awareness in new markets and the advantages and challenges of online marketplaces were among the topics discussed.
Here are a selection of tweets from the event:
London bound for the @GdnSmallBiz #Tradeboost event. Really looking forward to picking up loads of tips and info #smallbusiness
— MMFS_Stationery (@MMFS_Stationery) March 17, 2016
Great vision & #inspiration behind @Pukkaherbs "The globe is your market" #Tradeboost great advice! pic.twitter.com/iD6LIO8wjF
— Shade 7 Publishing (@Shade7_) March 17, 2016
Panel discussion: marketplaces vs overseas distribution - experts from @antoniaburrell @TengriYakwear @sugru @UPS_UK @boxpark #Tradeboost
— GuardianSmallBiz (@GdnSmallBiz) March 17, 2016
@MrBoxpark talking about the importance of content and traffic to drive your sales conversions #Tradeboost
— Rach Armstrong-Jones (@rachthegeordie) March 17, 2016
At the Guardian's #tradeboost conf. Some imp't insights from the panelist and inparticular #BoxPark CEO Roger Wade. pic.twitter.com/lExv42upHZ
— Thirty Eight London (@38_london) March 17, 2016
James Wareing @sugru: you need to think about what value each brand partnership brings to your business (e.g brand awareness) #Tradeboost
— GuardianSmallBiz (@GdnSmallBiz) March 17, 2016
"Britain is incredibly sexy in Asia" @LlewelynBowen #Tradeboost @GdnSmallBiz
— Frank Milani (@frankmilani_) March 17, 2016
Yes, this is happening right now. #Tradeboost pic.twitter.com/IOKf6i0bIP
— Stella Says (@Stellasayssoap) March 17, 2016
Engineers continue to change the world! @Pavegen @BareConductive #Tradeboost #amazing @nplusone_ @GdnSmallBiz #crowdfunding
— Nick Williamson (@swiftuck) March 17, 2016
Have heard Rob speak before. Will be emotional & thought provoking @GandysLondon #Tradeboost @UPS_UK @GdnSmallBiz pic.twitter.com/ig4UCG0sS3
— Stamptastic Ltd (@Stamptasticltd) March 17, 2016
The next session is on financing: equity crowdfunding vs reward crowdfunding with @LaurenceKC and Matt Johnson @BareConductive #Tradeboost
— GuardianSmallBiz (@GdnSmallBiz) March 17, 2016
You should get your community at the peak of anticipation for reward crowdfunding, says Matt Johnson @BareConductive #Tradeboost
— GuardianSmallBiz (@GdnSmallBiz) March 17, 2016
.@LaurenceKC says that valuation with crowd equity is better than it would be with VCs #Tradeboost
— GuardianSmallBiz (@GdnSmallBiz) March 17, 2016
#tradeboost event. Inspiring speakers today. Companies giving back as well as fab product inc gandy flip flops and pukka
— Corrigo Design (@Backcarers) March 17, 2016
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