The Retailer of the Year 2021 has been announced, and it's not Aldi or Sainsbury’s.
Supermarket giant Asda was awarded 36 awards at the Free From Awards, including two gold, fourteen silver and twenty bronze as well as the top accolade of the night, Free From Retailer of the Year.
The awards mark a celebration of Asda’s own brand Free From products, which aim to offer great quality and value for all customers.
Asda says the awards are “a real credit” to the hard work of staff and that the company is “proud” to be an “inclusive retailer”.
The news comes after Asda spent a year improving the Free From offer, making the range more accessible and affordable for customers.
Asda invested £6.1m into pricing so that customers who purchase Free From products do not have to pay more for their essential food items and a packaging redesign also modernised the range and enabled an easier shop for customers as well as removing 16.27 tonnes of plastic from packaging.
As well as improving products, Asda has also been busy launching 38 new innovative items, taking Asda’s Free From offer to 202 products, expanding customer choice.
Sam Dickson, Asda’s vice president of own brand, said: “We’re really proud so many of our products are worthy winners at this year’s Free From Food Awards and that Asda has been crowned Retailer of the Year.
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“Recognition from the awards body is a real credit to the hard work of our colleagues and suppliers who have made it their priority over the last year to make sure our Free From offer is the best it can be for our customers.
“We’re proud to be an inclusive retailer which offers great value and choice to all customers, whatever their dietary requirement or lifestyle choice.”
