Retail sales in October rose despite restrictions tightening again in many areas of the UK.
The Office for National Statistics revealed that sales grew for the sixth consecutive month as online purchases continued to soar with a 1.2 per cent spike compared to the previous month.
Figures surpassed expectations with economists previously forecasting a dip of 0.3 per cent for the month.
Sales for October were 5.8 per cent higher than the same month last year as retailers said “consumers had started Christmas shopping earlier this year”.
Shoppers spent more online during the month, as sales jumped by 52.8 per cent. Meanwhile, store sales declined by 3.3 per cent as shops in some regions were affected by tightened restrictions.
Deputy national statistician for economic statistics Jonathan Athow said: “Despite the introduction of some local lockdowns in October, retail sales continued its recent run of strong growth.
“Feedback from shops suggested some consumers may have brought forward their Christmas shopping, ahead of potential further restrictions. Online stores also saw strong sales, boosted by widespread offers.
“However, the slow recovery in clothing sales has stalled after five consecutive months of increased sales.”
Total food sales increased by 3.4 per cent after another surge in online purchases.
Lisa Hooker, consumer markets leader at PwC, said: “There was a recovery in almost every category of the sector, and measuring the period to October 31, these figures don’t include the last minute rush to the high street after the second lockdown was announced.
“In fact, the only category to show a material decline in sales was fashion, with less demand for occasionwear and workwear continuing to hit an already beleaguered part of the market.
“The closure of non-essential stores and slump in consumer sentiment earlier this month will severely hamper the sector with little over a month to go to Christmas and Black Friday just a week away.
“Looking ahead to December, with online delivery capacity already stretched to its limits, retailers will be hoping for a swift lifting of lockdown restrictions and that consumers continue to show they can bounce back into spending mode, as they did after the first lockdown was lifted in June.”
