Residents "embarrassed" by their road's link to Edward Colston have revived a campaign to get it renamed.
Blue tape has been plastered over the Colston Road sign in Easton, and a suggestion box has been installed below asking for new name ideas.
The tape appeared after slave trader Colston's statue was hauled down and dumped in Bristol Harbour on Sunday, during a Black Lives Matter protest.
Bristol Live reported on residents' concerns back in 2018, when former city councillor Abdul Malik penned a petition calling for a name change.
Businessman Mr Malik, who is also chairman of Easton Jamia Mosque, has lived on Colston Road his entire life and said he still supports the campaign.
He said: "Bristol is a city of inclusion - a city that provides sanctuary for refugees and asylum seekers.
"[But] when you drive around Bristol, it's quite embarrassing to see places like Blackboy Hill and Whiteladies Road, and Colston being celebrated.
"Times have changed, and what was seen to be acceptable and normal at one time can't be seen to be acceptable at this time.
"Easton is diverse and inclusive and I think it makes sense to rename that particular road to something that encapsulates that, rather than Mr Colston."
He said residents were divided in 2018 and there was not much support for the petition, but he feels now is "a good time to have the conversation".
However, he admitted it could be "quite a nightmare" to go through the process of getting a name change, which would require cooperation from Bristol City Council.
Most authorities also charge several hundred pounds to rename a street and install new signs.
Big Jeff Boulevard, Massive Attack Mile and Streety McStreetface Street were among the ideas posted online, when a photo of the suggestion box was posted on Reddit this week.
The more thoughtful Stephenson Road was also thrown into the hat, likely referring to civil rights campaigner Paul Stephenson.
Colston Road resident Dan Stone, who installed the new suggestion box, said discussions were still at an early stage but there had been about a dozen contenders put forward so far.
Asked why some people wanted it renamed, he said: "Who wants to live in a street named after a slave trader?
"This is a multicultural area, we like that about it. It [the slave trade] is not something we want to celebrate."
He said the toppling of Colston's statue was "a watershed moment" and now feels like the right time to start discussions, although he stressed that no decision has been made yet.
Installing a plaque below the current sign, making people aware of Colston's history, is an alternative that residents are also considering.
