The field that the Kansas City Chiefs play on at Arrowhead Stadium could have a name during the 2020 NFL season and beyond.
According to a new report from Sports Business Journal’s Terry Lefton, the Chiefs are closing in on a deal with a current team sponsor, Government Employees Health Association (GEHA), for the naming rights of the field at Arrowhead Stadium. GEHA, the team and QB Patrick Mahomes announced a multi-year partnership back in July of 2019.
GEHA became the main sponsor of the Chiefs’ recent documentary series, “The Franchise.” Together the team and GEHA have since collaborated on a number of initiatives serving the community in Kansas City.
Why has the Kansas City organization decided to, after many years without a named field, alter their course? I think you could point no further than potential lost revenues in 2020 due to the coronavirus pandemic. This would act as another way for the team to keep earnings up during a very challenging time.
So what would the field at Arrowhead Stadium be called under this new agreement with GEHA? One could assume “GEHA Field at Arrowhead Stadium” would be the choice, but that remains to be seen.
