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Wales Online
Wales Online
Entertainment
Brett Gibbons

Renowned artist partners bereavement firm to create funeral urns collection

A leading artist has diversified during the pandemic to produce designs for a series of limited edition funeral urn.

Bereavement specialist Farewill has teamed up with ceramic artist John Booth to launch the containers.

The collaboration, A Colourful Life, features five unique urns decorated with vibrant colours and quirky shapes, which aims to spark joy when remembering someone or planning for death.

The bespoke urns are available on the Farewill website, giving everyone the opportunity to be in with the chance of getting one of the exclusive collection.

Artist John Booth commented: “I’ve been really inspired by the opportunity to create something new in an industry traditionally void of creativity and choice.

"After the year we’ve had, it’s more important than ever to bring some joy to how we’re remembered, creating urns which reflect the vibrancy of our lives. I usually work on interiors and fashion so it was a really rewarding experience to work on something so unique."

Farewill’s research found 82 per cent of people polled agreed that Covid-19 has completely changed the way they think about death.

And it shows that people are looking for more personal ways to celebrate the life of someone’s life, with 41 per cent of respondents saying they would rather see money spent on meaningful elements and personal touches such as an urn, rather than a lavish service.

Dan Garrett, chief executive at Farewill, said: “We’re on a mission to change the way the world deals with death.

"The funeral industry hasn’t changed in over 150 years - it’s the largest industry yet to adapt as people's preferences and needs are changing. We need to move away from the grim, Victorian approach to death, and instead help people to remember their loved ones in a way that reflects who they are.

"By working with the legendary ceramic artist, John Booth, on a series of vibrant urns, we’re hoping to open up the conversation about how we can better honour someone’s life, their way. It’s inspiring seeing John’s approach to celebrating life, helping us to redesign how we approach death.”

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