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The Economic Times
The Economic Times

Reliance Broadcast Network Limited unveils 'ONE BIG WORLD': India’s unified media & entertainment ecosystem for the AI-powered future

Reliance Broadcast Network Limited (RBNL) today announced its evolution into a progressive, converged media and entertainment powerhouse with the official launch of ONE BIG WORLD. Built on the iconic BIG FM legacy, ONE BIG WORLD marks a strategic shift from standalone verticals to a fully integrated ecosystem designed to accompany consumers across every physical and digital touchpoint of their daily lives. ONE BIG WORLD will operate from a sprawling 60,000 sq. ft. upcoming facility in Noida.

ONE BIG WORLD reaches more than 500 million monthly users through 67 BIG FM radio stations, BIG News Network, 100 million+ lifetime BIG LIVE users, 20 million+ social media reach, and 5,000+ transit BIG DOOH screens across 75+ cities. The launch also signals a major expansion into hyperlocal, vernacular digital, and experiential sectors with the introduction of BIG FM One, BIG Experiences, and BIG Vibe.

At its core, ONE BIG WORLD is more than a platform — it is a philosophy. By eliminating silos between content, distribution, audiences, and brand experiences, RBNL is building an unprecedented multi-platform network optimised for deep consumer engagement, community building, commerce, and measurable outcomes for advertisers.

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