The Easter Bunny — and consumers — are feeling the pinch of inflation this year with skyrocketing cocoa prices reaching new heights.
Why it matters: Cocoa prices surpassed $10,000 a ton for the first time this week.
- Cocoa prices have surged in recent weeks amid disruptive weather amplified by climate change and rising freight costs, Axios' Deena Zaidi reports.
The big picture: Consumers are expected to spend $3.1 billion on candy this year, down from $3.3 billion for the holiday in 2023, the National Retail Federation's annual holiday survey found.
- Overall Easter spending is $22.4 billion, NRF said, dropping from last year's record of $24 billion.
Zoom in: Despite climbing cocoa prices, chocolate candies are expected to still reign as America's favorites similar to recent years.
- Reese's Peanut Butter Eggs were the top-selling candy in 2023, according to Instacart and DoorDash data.
- Starburst jelly beans ranked fifth nationwide and yellow marshmallow Peeps chicks eighth — the only two non-chocolate candies in the top 10 sellers, per Instacart.
By the numbers: Reese's Peanut Butter Eggs were the top seller in 37 states and Reese's Cup was the top seller in six states, Instacart data found.
- Hershey's Milk Chocolate was the top candy in six states: California, Nevada, Arizona, New Mexico, Colorado and North Dakota.
- Cadbury Milk Chocolate was the top seller in Alaska and Washington, D.C., Instacart data shows.
State of play: Easter is the second most popular holiday for candy purchasing after Halloween, a Numerator survey of 5,132 consumers found.
- 92% of Americans who celebrate Easter do so with chocolate and candy, according to a report from the National Confectioners Association.
Between the lines: Soaring costs are weighing on the bottom lines of candy producers like Hershey, which warned about rising costs in its fourth-quarter earnings in February.
- Some manufacturers are curbing candy bar sizes and promoting other candy varieties, Bloomberg reports.
More from Axios:
