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Daily Mirror
Daily Mirror
Entertainment
Sarah Bradbury

Redken launch ‘amazing’ new Intensive Pre-Treatment – leaving your hair feeling stronger and healthier

Feel like your hair needs some serious TLC? Well Redken’s new Acidic Bonding Concentrate Intensive Pre-Treatment has launched and customers are already raving about it!

Priced at £21.50 from LookFantastic, the 5-minute, rinse-off pre-treatment has been designed to promote healthier looking hair by bonding it in just one step - leaving it visibly stronger, smoother and healthier-looking too.

This is the first step in Redken's Acidic Bonding Concentrate routine - which has had over 5,000 five-star reviews and over 330 million views on TikTok!

The Intensive Pre-Treatment, which launched today, is formulated to visibly smooth the hair cuticle, promote stronger-looking hair and lock in your colour for longer.

In as little as 5 minutes, this intensive pre-shampoo treatment targets weakened bonds to help minimise the look of breakage caused by colour, chemical treatments, heat styling and environmental factors too.

Best of all? The whole range is suitable for all hair types and textures, as the pH-balanced formula leaves hair visibly stronger, smoother and glossier after every wash.

So it’s no wonder it’s become an iconic favourite with professionals and shoppers alike!

And shoppers have been quick to say how much they’ve enjoyed using the products at home too! One happy customer said: “Loved the texture and brought some shine to my very dull hair. My hair feels softer after a couple of uses too.”

Another added: “My hair was so much smoother than normal after using this. I have quite think frizzy hair and this just made it so silky.”

And a third joined them by agreeing that Redken’s Acidic Concentrate “left my hair smooth, shiny and feeling in better condition”.

Hair stylist and Redken Advocate Andrew Thomas Jones has been using the entire Redken Acidic Bonding Concentrate range on one of his customers and just look at these results!

He explained how she wanted to transform her hair from damaged, dry and lacklustre to the healthy hair of her dreams - and just in time for her wedding day.

Andrew had 9 months to achieve this, putting her on a prescribed routine of Acidic Bonding Concentrate treatments and at-home products to help revive her hair and ensure it was healthy enough to also go blonder. And would you look at her hair now! Unreal isn’t it? And no extensions have been used here either!

This is hair stylist and Redken Advocate Andrew Thomas Jones's client before... (Andrew Thomas Jones)
And this is her hair after - woah! (Andrew Thomas Jones)

So what are you waiting for? Do your locks lack shine post summer? Or do you just fancy giving it the Acidic Bonding Concentrate products from Redken a try? Let us know your thoughts in the comments section below.

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