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Tribune News Service
Tribune News Service
Sport
Kirkland Crawford

Red Wings scrub 'Hockeytown' from center ice

DETROIT _ For fans of a certain age, the "Hockeytown" moniker is synonymous with the Detroit Red Wings brand.

Beginning just before the team reeled off consecutive Stanley Cup championships in the 1990s, the team has been the launch point to songs, a sports-themed restaurant downtown and an identity that _ along with winning _ helped re-energize the base.

But as time has passed, the Red Wings don't exactly feel like America's hockey epicenter. And so, it seems like the folks at Little Caesars Arena have turned the page.

Photos have surfaced on social media that may show a revamped center-ice presentation with a bigger Red Wings logo, but without "Hockeytown" draped across it.

We reached out to the Red Wings to try to get to the bottom of this, but have yet to hear back.

That old design was one of the featured elements that carried over from Joe Louis Arena.

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