Leave it to a seafood chain to find ways to really hook their customers.
Red Lobster is expanding the benefits of its My Red Lobster Rewards program and putting fans in three tiers, each with special new benefits.
Red Tier _ Folks who subscribe with just an email address will receive special offers in their inbox.
Gold Tier _ Complete a membership profile and get birthday rewards and points that can be redeemed for free items.
Platinum Tier _ Earn more than 300 points in a year and start getting more benefits such as double points on To Go orders and free unlimited game play on tabletop devices.
Interested eaters can download the My Red Lobster Rewards app on their smartphone or visit redlobster.com.
