You're Coca Cola. You're the world's biggest brand. Indeed, Warren Buffet (the company's biggest investor) has said that, if he was given $1bn and asked to beat Coke around the world, he'd simply hand back the money, because it couldn't be done.
So you decide to launch a music service, probably not to make money, but to create some cool synergy between your killer brand and the most popular of popular music, and to hit back at your (rather more pop-savvy) rival Pepsi, which is giving away a million songs in a tie-up with Apple's iTunes.
But you'd think they'd make sure the site works on day one, wouldn't you? It's like the worst days of the dot.com boom all over again.
