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The Economic Times
The Economic Times

Red Bull, Sting, etc. not recognised as 'energy drinks', says food regulator FSSAI as it issues notices over misleading claims

FSSAI India Maharashtra

The Food Safety and Standards Authority of India (FSSAI) has issued notices to several beverage brands for misbranding and making misleading claims by marketing their products as 'energy drinks'. Separately, the Maharashtra government has announced a ban on the sale of Sting energy drink and other intoxicating substances within 500 metres of schools.

FSSAI said no standard exists for "energy drinks" under India's food safety rules, while Maharashtra's Food and Drug Administration (FDA) cited concerns over the effect of such drinks on schoolchildren.

FSSAI Flags Misbranding

FSSAI shared the notices in a post on X. The regulator said it had "issued notices to several beverage brands claiming to be 'energy drinks' for misbranding and misleading claims."

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The Economic Times
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