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Manchester Evening News
Manchester Evening News
George Smith

Record Premier League TV rights sale that is good news for Manchester United and Man City

Manchester City, Manchester United and the other remaining 18 Premier League clubs could be set for a huge financial windfall as a result of three American TV giants battling it out to secure the rights to show top-flight English football.

CBS, ESPN and NBC are all battling it out to secure the rights to broadcast Premier League football for a staggering $2billion [£1,488,120,000].

Following the beginning of the coronavirus pandemic in early-2020, there were fears that the attraction and interest in the Premier League from the United States may have eased, but it is now reported by the Financial Times that the latest sale of TV rights could be double of what was previously negotiated back in 2015.

It is reported that just three broadcasters are left battling it out to secure the rights, with the second round of bids expected later this week on November 18. Disney's ESPN, Comcast's NBC and ViacomCBS are the three companies in the running.

At this moment in time, NBC hold the rights to show Premier League football in the USA, following a deal they secured back in 2015, which was worth around £745million. Now, however, it is expected that a deal will be wrapped up at double the price at around £1.5bn.

It is reported that the staggering figure exceeds the expectations of Premier League club executives, as the 20 member clubs prepare to inherit a very tidy and useful windfall. Furthermore, it will also represent the biggest ever overseas TV deal.

The pandemic, which sent the Premier League into shutdown mode between March and mid-June last year, saw clubs, in total, lose around £2bn in broadcast and matchday revenue across the disrupted 2019/20 and 2020/21 campaigns, in which the latter was played almost all behind closed doors.

Therefore, the new US deal will act as a huge financial boost.

At the point of the UK Premier League TV rights being renewed in May earlier tis year, Sky, BT and Amazon agreed to roll over their ongoing £5bn agreement, ensuring there was no financial improvement on the deal that was in place prior.

However, it is poised to be different across the pond in the US, with three bidders battling for a deal that will allow them to broadcast Premier League football from the beginning of the 2022/23 campaign to the end of the 2027/28 season.

The prospect of a big-money deal being concluded to regularly showcase Premier League football is a win for football in itself, with it suggesting that the sport is breaking through in the country, despite it being dominated by American football, baseball and basketball.

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