Real Madrid are set to announce football’s first £1bn kit deal, according to reports in Spain on Friday.
With the headline “The most expensive shirt in the world”, Spanish newspaper Marca says Adidas, who signed a deal with Manchester United in 2014 worth a record £750m over 10 years, are expected to confirm they have signed a new partnership with Real.
The contract, which is believed to be worth £106m a season, would be worth more than Chelsea, Arsenal and Liverpool’s combined and would see Real regain their position at the top of the most lucrative kit agreements after losing that position to United.
The club only signed a new deal with Adidas in 2012 which was due to run until 2020 but are said to have been negotiating with the German manufacturer for the last few months.
