A homeless charity has today launched a "real doors of Dublin" campaign as one of the country's most serious issues lays right under the nose of a popular Instagram. hashtags.
'DoorsofDublin' is one of the city's main talking points among tourist, and although we might take it for the norm outsiders seem to be attracted to the city's colourful door fronts.
Today Depaul are taking the fad and adding a real message - that 128 rough sleepers were left in these doorways according to most recent figures.
A record 10,305 people are currently homeless in Ireland, and the campaign, which was done with creative agency Bloom, is looking to pair "an iconic image of everyday Dublin life with the reality of homelessness."
Depaul CEO Kerry Anthony said: “With the problems in rough sleeping and homelessness continuing Depaul are urging people not to become indifferent to those who are rough sleeping or who are experiencing homelessness.
"We want to ensure that the general public continue to see homelessness as a huge societal issue and not just a part of everyday life.
“Rough sleeping has been a constant issue in Dublin over the last few years and has become an all too familiar sight.
"With that familiarity comes the risk of the issue being normalised, and the risk that people will see rough sleepers as an everyday part of life. This cannot happen.
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“We are urging the public to remain sympathetic to those who find themselves in such a vulnerable situation and to keep the issue of homelessness to the forefront of their minds.
"The Georgian door is an iconic symbol of Dublin life however, we don’t want this to be the same of rough sleepers. Everybody can play their part and that is what we would urge people to do.”
