Last week, Ireland’s largest commercial news publisher, Reach hosted a RSVP brand relaunch party to celebrate and showcase the new revitalised look and feel of the brand in both print and digital.
Over 50 clients from 10+ ad agencies and numerous direct clients in Ireland packed into Zozimus in St. Annes Lane, Dublin for an exclusive evening of entertainment including live music by Rory from DJ and Sax, spot prizes, canapes, cocktails and craic!
RSVP, Ireland’s leading women’s magazine, plays an important role in bringing lifestyle content to their community of loyal readers. With over twelve successful years in print circulation, the team felt the brand needed to evolve, bridging the gap between the physical magazine and a younger online platform.
The challenge was to create a revitalised brand, designed to engage beyond the core demographic while retaining a loyal readership and expanding opportunities for advertising.
Speaking at the event, Marketing Director of Reach Ireland, Joanne Friel said: “The RSVP brand refresh was a project borne out of reader research. Over 1,200 of our readers took part in a comprehensive research study over several months, comprising of surveys and focus groups across Ireland.
"We were keen to explore all elements of the brand - from our print and digital content, to our visual brand assets, and our readers helped us explore it all in great depth. The result is a clearly defined content proposition around four key areas - Celebrity, Lifestyle, Health & Happiness, as well as a new logo and a graphic design architecture that works across our various print, online, and social platforms.”
Commenting on the success of the event, Group Sales Director of Reach Solutions in Ireland, Hugh Crowther said: “We were thrilled by the overwhelming response and great turnout at our RSVP brand relaunch. Seeing so many of our valued agency clients speaks volumes about their trust in our vision and the impact our work has had on their businesses.
"The evening was an incredible success, filled with excitement, creativity, and meaningful connections. We are very grateful for the support of our clients and look forward to continuing our journey of innovation and excellence together.”
