From Marketing Magazine:
Following a protracted pitch, led by the Mayor's director of marketing Dan Ritterband, design agency Saffron picked up the brief to create a new all-encompassing brand for the capital.
It is now understood that the plain sans-serif typeface introduced by Visit London in 2008, and created by Saffron, will roll out to other promotional bodies such as Think London and Film London.
The Greater London Authority (GLA) is also expected to extend the branding to other divisions, such as Transport for London (TfL) and the London Development Agency (LDA).
All of which confirms what I reported here. People I know like the simplicity of what will surely be called the "classic" look, which is expected to roll out in the spring. Find out a bit more about Saffron here. For an interesting debate about the half million quid they've charged, see here and here.
