Celebrity chef, and owner of surely the best French accent around, Raymond Blanc, is posing as a private eye in the last in a trio of Marine Stewardship Council cartoons promoting sustainable fisheries.
All terrible puns, French stereotypes and jazzy background music - the film features an Inspector Clouseau-esque Blanc taking on the case of the missing fish. Tromping through the streets at night in his mac he uncovers a world without fish, people crying into their empty plates in the chippy, fisherman sitting idly on the docks - before discovering it was all a dream.
Was it really just a dream? Maybe not, says Blanc, that's why we all need to make sure the fish we eat and buy is from fisheries certified as sustainable.
Toby Middleton from MSC said: "I hope these films will prove inspirational for the food industry, encouraging others to follow his lead and consider how they source their seafood to protect the future of our oceans."
But is it inspirational? Does this kind of campaign, a mix of humour, celebrity and silliness, influence people to think about the provenance of their fish or does it simply serve as a two minute distraction with little lasting impact?
Let us know what you think in the comments below.
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