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The Guardian - UK
The Guardian - UK
Business
Monkey

Ratings war? What ratings war?

The BBC has been officially rather magnanimous in its response to beating ITV1's News at Ten last night, with 10 O'Clock News editor Craig Oliver telling the Press Association: "We are delighted by the figures, but it is the first round and we are not going to be complacent. Competition is a good thing, it keeps you on your toes and makes sure you are the best you can be." However, he had a slightly different reaction when he first got the ratings this morning. "Yes! We've beaten them! We've fucking beaten them!" one mole reported him as shouting. Minutes later when director of news Helen Boaden emerged to offer her congratulations, she said: "Of course, the ratings don't matter," at which point Oliver jumped in with: "But they do matter when we beat them." Touché!

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