Rangers have announced that their new away kit will be launched on the same day as their first Scottish Premiership match of the season.
The second offering from kit providers Castore will be given its first outing in the game at Aberdeen on August 1 and will be released that morning on the new online store, which will go live at 9am.
The Govan side have also announced that two brand new official shops are expected to open their doors this autumn.
In addition, the existing renovated store at Ibrox Stadium will be open for business on August 6, the same day as Rangers ' Europa League last 16 second leg against Bayer Leverkusen.
A special live screening is being planned for that game at the club's home ground.
Director of commercial and marketing James Bisgrove said: "The new Online Store and the grand opening of The Rangers Store at Ibrox are both landmark moments for the club and will provide us with an excellent launch pad into the exciting new era with Castore.
"The Online Store has been developed in close partnership with Castore’s digital experts and alongside our new industry leading club website to ensure a slick and seamless buying experience for supporters.
"The grand opening of The Rangers Store on Thursday 6 August will be a special occasion for everyone associated to the club and will support our build up to the UEFA Europa League fixture away at Bayer Leverkusen later that evening."