Dave King insists Rangers want to create an environment where everyone feels safe after launching a new anti-discrimination initiative.
The Ibrox club unveiled their new campaign with the intent on stamping out on all forms of discrimination.
The Everyone Anyone project will see Rangers provide workshops as well as diversity and inclusion events at Ibrox, the Hummel Training Centre and in the local community.
It will be delivered alongside the Rangers charity foundation and the club say it will "promote Rangers as a modern football club".
King helped launched the initiative alongside manager Steven Gerrard, managing director Stewart Robertson and politicians Anas Sarwar, Frank McAveety and Pauline McNeill.
And the Ibrox chairman hopes that it can truly bring an all-inclusive support to the club which he feels is already in place.
He told the official Rangers website: "I am delighted and immensely proud to unveil this important and extremely relevant campaign.
“Everyone Anyone is an all-encompassing initiative designed to highlight the similarities between the broad spectrum of supporters worldwide regardless of age, ethnicity, faith, sexual orientation, gender identity, disability and health.
“We may have different backgrounds and beliefs but supporting Rangers is the bond which unites every single one of us.
“We want to create an environment where everyone feels valued, safe, welcome, and wanted. Supporting Rangers should break down barriers and Ibrox should be a place where diversity, unity and inclusion are strengthened through the friendships football can create.”
Gerrard also revealed his delight at being involved in the campaign and called on the "Rangers family" to stick together and support what was going on.
The former Liverpool star believes it is Rangers' duty to bring people together in Scotland due to the size of the club.
He added: “This is such a massive club which has an important role to play in bringing people together.
“Rangers is a vital part of the fabric of Scotland and our campaign sends a clear message that no one should be excluded. Supporting Rangers means we are all part of the same family.
“We stand together proudly in support of our club and our diversity.”
