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Daily Record
Daily Record
Sport
Liam Bryce

Rangers join forces with Hamburg as 'old friendship' becomes official in fan-driven partnership

Rangers have announced an official partnership with "old friends" Hamburger SV.

The two clubs fans' have enjoyed close ties since the 1970s and that bond has now been made official.

Billed as a "wide-ranging" agreement, the link-up is being driven by supporters and will incorporate elements such as "Fan Talks" and co-branded merchandise.

Enticingly for fans, special offers are in the pipeline for punters to visit Ibrox and the Volksparkstadion when supporters are allowed back into grounds, incentivising German supporters to take in a game involving Steven Gerrard's side, vice-versa.

Rangers are offering the chance for people to start coaching with them (Alan Harvey/SNS Group)

A Rangers statement said: "A long-term friendship becomes official. After years of close ties between the two sets of fans, Hamburger SV and Rangers Football Club have now entered into a wide-ranging official partnership that binds the two clubs closer together heading into the future.

"With HSV fans heading over in large numbers to Ibrox and Rangers fans visiting the Volksparkstadion every year, the next natural step was a club partnership between the two Bundesliga and Scottish Premiership sides.

"As the friendship was initiated by the fans as far back as the 1970s, the HSV and Rangers supporters are at the heart of the agreement, with a number of initiatives planned to cultivate the relationship, including offers at the Volksparkstadion and Ibrox to welcome visiting fans.

"Interaction between the two sets of supporters through official channels has already begun, with the first of a number of ‘Fan Talks’, including representatives from both fanbases, coming soon on social media.

"This forms part of an integrated media campaign to strengthen the ties that already exist between the blue and white sides of Hamburg and Glasgow, such as the shared celebrations for Jörg Albertz’s 50th birthday at the end of January.

"To ensure that the next generation continue to grow the friendship between HSV and the 54-time Scottish champions, plans are already in motion for the junior sections and their respective mascots, Dino Hermann and Broxi Bear, as well as activities between the HSV Fußballschule and Rangers Football Academy.

"Commercial activities are in the pipeline as well, so that in the future HSV and Rangers fans will be able to show their support for each other, for example with co-branded merchandise."

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