Winning trophies is never easy and Rangers know that better than most with the blood and tears they sacrificed en route to earliest Premiership title in Scottish football history.
Success tastes very sweet but Steven Gerrard now wants his players to make glory days the norm after 10 years battling to get back on top.
And they have a chance to once again leave rivals Celtic reeling when they host their rivals in the fourth round of the Scottish Cup.
Interim boss John Kennedy is full of belief in his players after a rousing 6-0 win over Livingston but Gerrard's side aren't short of confidence as they sit four games from an unbeaten Premiership season.
But it's the cup that matters more than anything as Rangers eye a double and another reminder across the city that they are now the top team.
A victory won't guarantee a trophy but it would be a psychological boost considering they haven't defeated their great rivals in a Scottish Cup tie before the semi final stage since the early 60s.
Yes, Rangers have enjoyed many big wins over Celtic in the semi finals and Scottish Cup Finals but they have failed to come out on top in seven consecutive ties against the Parkhead side before the final stages of the tournament.
You have to go back to the 1963/64 season where they secured a 2-0 win over Celtic in the last eight en route to a glory day at Hampden where they defeated Dundee 3-1.
The magnificent seven for Celtic over Rangers
2010/11 Celtic 1-0 Rangers (Fifth round, replay after 2-2 draw at Ibrox)
2004/05 Celtic 2-1 Rangers (Third round)
2003/04 Celtic 1-0 Rangers (Quarter final)
1996/97 Celtic 2-0 Rangers (Quarter final)
1990/91 Celtic 2-0 Rangers (Quarter final)
1989/90 Celtic 1-0 Rangers (Fourth round)
1969/70 Celtic 3-1 Rangers (Quarter final)
