Coastguards and police were called to the Cold Knap near Barry after a Range Rover got stuck on its pebbly beach.
The incident occurred around lunchtime on Sunday, July 28.
South Wales Fire and Rescue confirmed they received a call about a car being stuck on a beach.
Barry Coastguard said it and South Wales Police also attended and checked the driver and the vehicle.
But the only way to move the vehicle was to phone a recovery truck.
A Barry Coastguard spokesman said: "Due to the position of it, The only way it would get back up was with the aid of a recovery truck.
"The vehicle was re positioned back on the road way for the owner to make arrangements for it to be moved."
A crowd of onlookers gathered around expressing bemusement at the incident.
One said: "It's a really odd thing to do, to take a car onto the beach - even a Range Rover. The driver was quite lucky the recovery truck pulled out. It would have a been a different story had the tide come in."
