There are those who know Raheem Sterling, those who think they know him and those who rush to judge him even without knowing the slightest thing about him.
You know who they are.
But enough about them.
They never mattered before and they certainly don't now.
But to the ever-increasing list of those who have an opinion about Sterling suddenly comes the careering force of that group loads of us were in already, but which suddenly has a lot of new additions.
It is one that doesn't know him personally, but appreciates him for what he is, which one of the very best attacking talents in world football and a player who stands up to be counted on the biggest occasions.
Sure things may have gone a little awry for him at Manchester City in the past season, as Pep Guardiola suddenly became comfortable overlooking him for the biggest games until he decided to pick no midfielders for the Champions League final.
But not routinely getting in the Manchester City XI doesn't make you a bad footballer.
Indeed, very often being in it makes you a great one.
And Sterling hasn't needed to prove anything to anyone for a long time.
He didn't need to when he played 31 times as City won the Premier League last season, scored 20 league goals the campaign before that and lifted the trophy in both of the seasons before that one, too.
He didn't need to when City spent £49million to sign him from Liverpool back in 2015 either, even though the figures involved suddenly made him someone people liked to take notice of, for reasons all of their own.
Go back even further and he didn't need to prove himself as an important member of Brendan Rodgers' attack-minded Liverpool side that got to the cusp of the title in 2013-14, with the fearless Sterling, then just 19, proving their most creative force in the title run-in.
Why pick Victor Moses or Iago Aspas when you've got this kid? Someone who looked capable of winning games on his own.
Far from being 'just' a nippy winger, the teenager would often take up a role as a No.10 in that side behind Luis Suarez and Daniel Sturridge, most memorably in a 3-0 win over Manchester United at Old Trafford when all of his football intelligence was on display.
And it is that intelligence we are seeing now as, free from what had seemed a slight nervousness when in front of goal for his country in recent years, Sterling is getting into the positions that make him the standout face of England's summer.
Because let's be clear here, none of Sterling's Wembley strikes against Croatia, Czech Republic or Germany are going to win the Euro 2020 goal of the tournament, but then that in a way makes his achievement in scoring them more special.
Sterling is, in a sense, scoring the goals that Harry Kane should be scoring, but with the England captain clearly feeling the effects of a long, gruelling season then he's often looked a little leaden-footed in the box.
His teammate is lighter than air though, drifting into the right positions and then converting from close range.
This is what gives him the edge over the likes of Jadon Sancho and even Marcus Rashford when it comes to Gareth Southgate's selections, even though many would probably say that Rashford is a purer forward in the mould of how we expect them to be.
Sterling though? He's a purer footballer.
And one with an edge that he has carried into a tournament many didn't have him down as a starter for.
His response to being asked if he'd "justified his selection" after his winner against Croatia pretty much said it all.
He knows that he did and he also knows why that shouldn't really have been a question to him in the first place.
Of course he deserves to be in the team.
He is the force driving it, and the player giving England fans the summer of their dreams.
