When it comes to footballers, there's no denying that the big brands love them.
There's always some sort of footballer collaboration on the cards in the world of fashion, and they seem to be a hit with consumers time after time.
From Jameson Carter's collection with Wilfried Zaha, to Dele Ali's BoohooMAN collection, the ranges always go down a storm with shoppers, so it's no wonder brands are queueing up to work with them.
But Raheem Sterling may have just won the crown for the cutest ad campaign of all time, as his festive family advert for H&M has left the nation gushing - and even those of us who aren't blue can appreciate it.
The campaign video shows Raheem in a cosy festive setting with partner Paige Milian, and his children Thiago, Melody Rose and Thai-Cruz.
Sharing the campaign video on Instagram, the footballer wrote: "It’s only afterwards you know the moment was special. Share your moment with @HM & family."
The comments section was currently flooded with praise from adoring fans, with many of Raheem's celebrity fans responding.
"I love this family," said one.
Another Instagrammer added: "Awwww so cute."
"Beautiful family," gushed somebody else.
Adam Kamani, member of the Boohoo family, also showed his love, alongside Athlete Bradley Simmonds and rapper Yungen.
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