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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Radiohead rubbishes ComScore download numbers

MTV.com has reported a statement from Radiohead in response to widely reported numbers from ComScore that say most downloaders are freeloaders. The statement says:

"In response to purely speculative figures announced in the press regarding the number of downloads and the price paid for the album, the group's representatives would like to remind people that... it is impossible for outside organisations to have accurate figures on sales.

However, they can confirm that the figures quoted by the company comScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project."



According to MTV:

ComScore senior analyst Andrew Lipsman strongly defended his company's results when asked about the band's claims. "We're confident in our data," he said. "There's a minimal margin of error based on the size of the sample we used and the narrow range of values."


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