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The Guardian - UK
The Guardian - UK
Business
Monkey

Radio Times has Christmas wrapped up

Christmas
Without the Radio Times’ ‘phenomenal performance’, the listings mag market’s Christmas would have been a complete, ahem, turkey. Photograph: Bob Thomas/Corbis

Like Mrs Brown's Boys, the Radio Times had a good Christmas with its overall sale up 3.1% on 2011 to 2,175,056, according to the publishers' equivalent of overnight TV ratings. Such was its success, the listings mag market, which would have declined 0.38% without it, grew 0.57% year on year over the festive period. Why would the RT alight on that particular stat, Monkey Wonders? Anyway, Radio Times managing director Kathy Day said it was a "phenomenal performance". The mag, edited by Ben Preston, was helped by its first TV advertising campaign since 2005. Other TV listings magazines are available.

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