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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
London- Asharq Al-Awsat

Racist Shampoo Advertisement Stirs Anger in South Africa

People hold signs during a protest against racial inequality and police brutality (Reuters Photo)

Protesters have gathered outside several pharmacy chain stores in South Africa in reaction to a shampoo advertisement slammed by critics as "racist."

The advertisement compared two photos of black women's hair with two photos of white women's hair, labeling the natural black women's hair "dry and damaged" and "frizzy and dull", while the white women's hair was "fine and flat" and "normal", local media outlets reported.

Although Clicks Pharmacy Group issued an apology, the opposition Economic Freedom Fighters (EFF) party called for demonstrations. "We will not permit the unrepentant and perverse racism of Clicks to go on in South Africa. #clicksmustfall," the EFF posted on Twitter.

Local website TimesLive reported that at least one store had been petrol-bombed early in the morning, causing minor damage.

Videos on the EFF's social media pages and in local media showed small groups of protesters - clad in the party's red berets - dancing and singing protest songs in several malls.

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