"I think women's football should turn to the sponsors. There are so many companies who could make use of the fact that if you see a girl playing on the ground, sweaty, with the rainy weather and coming out of the dressing-room, lovely looking, that would sell."
Fresh from criticising Sepp Blatter's tight shorts comment ["Some people are only happy if they have something being published about them every day in the newspapers." he said], Uefa president Lennart Johansson does his bit for the sport.