Where does your passion lie?
I want to make money
Add a point in A
I enjoy creating/inventing/discovering new things
Add a point in C
I want to run my own business - any business will do
Add a point in D
I want to help people
Add a point in B
What do you want to do on a regular work day?
Just be my own boss, making my own decisions for my business and my future
Add a point in D
Be on the front line, interacting with customers and making sure they have a really great experience
Add a point in B
Work on my own, beavering away on my latest product line or idea
Add a point in C
Meet prospective clients and customers all over the world
Add a point in A
Why would people need your business?
I bring something special that no one else can offer
Add a point in A
It will be either beautiful or useful
Add a point in C
My business will create jobs and opportunities in the local area - the community will be behind that
Add a point in D
It will help them spend more quality time with their friends or family
Add a point in B
How would others describe you?
Creative and unconventional - I am forever coming up with new ideas and enjoy my own company
Add a point in C
Loud and ambitious - I am relentless in the pursuit of my goals, and have lots of energy
Add a point in A
Practical and pragmatic - I look at the big picture and take considered risks
Add a point in D
Compassionate and friendly - I am sensitive to others’ needs
Add a point in B
Which entrepreneur most inspires you?
Melinda Gates
Add a point in B
Donald Trump
Add a point in A
Richard Branson
Add a point in D
Steve Jobs
Add a point in C
If you weren’t a small business owner, what would your dream job be?
A high-flying CEO of a major corporation
Add a point in A
An artist, writer or inventor
Add a point in C
A vet, teacher or charity executive
Add a point in B
An airline pilot, architect or lawyer
Add a point in D
How much do you want to earn?
As much as possible
Add a point in A
Enough for me to keep doing what I love and growing the business
Add a point in C
I want to build a successful company, sell to the highest bidder and retire early
Add a point in D
Enough for me and my family to be comfortable, but I’m more interested in the personal satisfaction I will take from work
Add a point in B
What achievement would you be most proud of?
Winning a Nobel Prize
Add a point in C
Signing my first £1m contract with a major retailer/customer
Add a point in D
When 90%+ of my happy customers are repeat business or from recommendations
Add a point in B
Making the Sunday Times rich list
Add a point in A
What is most likely to keep you awake at night?
Jet lag
Add a point in A
A final tweak to a product, recipe or project
Add a point in C
Weighing up the next big decision - when to grow, who to hire, how to promote ourselves effectively, whether to take on new premises, etc
Add a point in D
An unhappy customer that I couldn’t make it right for
Add a point in B
Which business quote resonates most with you?
"The secret of business is to know something that nobody else knows” - Aristotle Onassis
Add a point in A
"Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times" - John Gerzema
Add a point in B
“Hell, there are no rules here – we're trying to accomplish something” - Thomas A. Edison
Add a point in C
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion”- Jack Welch
Add a point in D
Buckets
You should be: the head of a tech startup, advertising consultancy or a motivational speaker.
Here's why: you’re an extrovert who enjoys travelling, meeting people and hustling for business. You enjoy the challenge of selling your wares to unsuspecting clients or pitching for investment and get a buzz out of securing that big account. Launch a tech startup and play with the big boys in Silicon Valley, use some of that swagger to advise others on their advertising campaigns or stand on a stage and teach the masses to be more like you. Your thick skin will serve you well in business but don’t be afraid to show your sensitive side and connect with your audience.
You should be: a florist, landscape gardener, shop or cafe owner.
Here's why: you want everyone to be happy and use your empathy and peaceful nature to make that happen. You would be most suited to the service industry, where you can be front of house, making sure that your customers are always treated in line with your very high standards. As an entrepreneur, be careful that you don’t take knock backs personally, or let hard-nosed investors walk over you along the way.
You should be: a creative consultant, artist or inventor.
Here's why: you’re a creative soul, always dreaming up your next big project, or attempting to solve a tricky problem via brain power alone. You prefer working solo or in small teams and are very focused on the end result of any business venture. You would suit a life as a creative consultant or freelancer (such as a designer or writer), an artist, or an inventor. You will always be focused on making something and contributing something beautiful or useful to the world. Do not be afraid to ask for advice from your more pragmatic associates when it comes to the practicalities of business.
You should be: a microbrewer, property developer or the owner of a virtual store.
Here's why: pragmatic and level-headed, you want to be your own boss and are on the lookout for opportunities. Consider where your passions and hobbies lie and where you can put your natural common sense to good use. Perhaps a growing sector such as the craft beer industry, or property development would give you the chance to make those big business decisions.
